Posterlab
Posterlab was a creative recruitment project I developed for idealabs, combining traditional poster marketing with digital application processes. The concept was simple but effective: create physical posters that drove people to an online application system.
This project represented an early exploration of bridging physical and digital marketing, using QR codes and memorable URLs to connect offline discovery with online engagement.
The poster campaign was designed to attract creative, tech-savvy candidates who would appreciate the innovative approach to recruitment. Rather than traditional job postings, we created visually striking posters that sparked curiosity and drove action.
Key components:
- Eye-catching poster design for physical placement
- Custom online application form with creative elements
- QR code integration for easy mobile access
- Memorable URL structure for easy typing
- Application tracking and analytics
- Creative screening questions beyond typical forms
- Integration with existing HR processes
- Campaign performance measurement
- Multi-location poster deployment strategy
The project successfully attracted candidates who were aligned with idealabs' innovative culture. The combination of physical and digital touchpoints created a memorable recruitment experience that stood out from traditional job postings.
Posterlab demonstrated the value of creative approaches to common business challenges and the importance of making every interaction reflect company values and culture.
The success of this project led to additional creative marketing initiatives and established a template for future recruitment campaigns that prioritized creativity and innovation.