Keuzemenu.be

Keuzemenu.be was a marketing experiment I proposed at TelSmart to demonstrate how easy it is to create impactful landing pages with just creativity and human input.

The concept was deliberately provocative: visitors enter their mobile number on a phone dialer interface, then experience a simulated company phone menu with the typical "press 1 for..., press 2 for..." frustration.

When users inevitably hang up after getting stuck in the menu maze, they see a pointed message: "If you left after X seconds, why wouldn't your customers do?" followed by a call-to-action to contact TelSmart for better phone system solutions.

While I thought it was too "in your face" and some colleagues found it funny, the project successfully made its point about the importance of marketing and customer experience. As a result, more effort was put towards marketing initiatives at the company.

The project demonstrates how a simple, creative concept can be more effective than complex solutions - a theme that runs through many of my experiments.

The experiment proved that sometimes the most effective marketing comes from making people feel the problem rather than just explaining it.